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The modern work environment offers a myriad of functioning structures based on employee preferences, business requirements, and job roles. The rise of digital nomads, work-from-home flexibility, and even hybrid working is part of the working population. All such work arrangements have contributed to the growth of the coworking community (doubled in four years), representing a different work culture.
We have social media, a powerful conduit for sharing news and information. It has become an essential part of a business’s digital infrastructure. Leveraging social media boosts your business and public profile; the coworking work culture is no different.
For instance, at The Address, we take pride in our team that goes above and beyond in managing a premium coworking space.
Here’s our Instagram post celebrating the dream team to show some love (literally, our tees say it).
Source: Instagram
Recent coworking workspace trends suggest growth which means tough competition ahead, and therefore, entrepreneurs running the coworking space need to use modern social media techniques. They can showcase their coworking work culture on Instagram to inspire existing members and motivate prospects to acquire a space there.
As a coworking space entrepreneur, you should use different content types for Instagram marketing. This means you’ll need to go beyond the conventional use of pictures and videos to offer more insightful, engaging content on Instagram.
First, explore the kind of content you can publish on Instagram.
Use Instagram’s Stories and Reels features to provide a more immersive, behind-the-scenes look at your space that shows up the working culture of your space.
Instagram Ads: Spare some budget for Instagram’s targeted advertising to reach potential new members in your local area.
Then comes using Instagram as a platform to build thought leadership. As an entrepreneur at a coworking space, envision yourself as a mentor who provides essential insights, actionable guidance, and updates on the ever-evolving world of coworking spaces.
Engage budding entrepreneurs by sharing content around improving efficiency, simplifying administrative procedures, or promoting cyber safety within these environments. These nuggets of advice don’t have to be extensive treatises; even brief, insightful comments can leave a profound impression, provided they are valuable.
Then comes blending in your onsite content on Instagram through links in stories and bios. Consider putting links to in-depth blog articles to redirect users to your website. This tactic fulfills a dual function as it supplies your audience with rich content and increases website traffic, consequently expanding its visibility and reach.
Hosting diverse events is another way to showcase your coworking space culture and build community. These could vary from inspiring workshops and networking events to informal gatherings or theme-based happenings. Such events are not just about highlighting collaboration but also serve as an effective promotional strategy that encourages existing members to participate actively (and motivates potential members to join the vibrant space).
Instagram comes with a range of visual storytelling capabilities that can be used to offer sneak peeks into all the live events in and about your coworking space. Use it to showcase your behind-the-scenes and workplace culture. Share teaser posts, real-time updates, and retrospective recaps using Instagram as your digital bulletin board.
At The Address, we do the same. Look at how we leverage Instagram to showcase the awards ceremony featuring members from Ahmedabad, Baroda, Surat, and Indore.
Source: Instagram
Explore the interactive features on Instagram to enhance your promotional endeavors while showcasing the power of community. Consider posting community-driven content with countdown stickers to create buzz and build anticipation around forthcoming events.
Moreover, question stickers can serve as an invitation to have a dialogue, inviting users to share their thoughts and feedback. Instagram Live and Reels can extend your event’s reach, broadcasting it to a broader audience and archiving it for those who couldn’t attend in real-time.
Use Instagram innovatively to elevate the coworking culture, helping it reach new heights through engagement and collaboration. Especially when you use Instagram to promote and showcase events, you open ways to cultivate a thriving community where collaboration, creativity, and growth are the order of the day.
Coworking spaces are about community; Instagram provides an excellent platform to highlight this aspect. Your patrons are the torchbearers that showcase the coworking work culture in your space. Celebration of success stories, achievements, and testimonials goes a long way in highlighting the culture of your space.
For starters, highlight their business growth or successful collaborations within the coworking space. This enables current members to feel a greater sense of belonging and recognition, improving member satisfaction and retention. Meanwhile, potential members are drawn by observable success and community spirit, boosting your member acquisition rates.
Push for active engagement on Instagram and other social platforms by using social media around such success stories. If needed, leverage social media tools to promptly respond to comments and acknowledge other members’ posts about your coworking space.
When you showcase the success of your members, you’re creating a narrative demonstrating the value of your space which says, “Look at the success that can be achieved here.” It’s a form of social proof that can be very persuasive in attracting new members.
When leveraging Instagram, go beyond merely sharing photos or videos. Use the platform strategically to highlight your coworking space’s uniqueness, drive community engagement, and add value for your followers.
Use any or all of the above-given strategies to boost your space’s visibility, drawing diverse entrepreneurs, freelancers, and businesses.
If you want to immerse yourself in an unmatched coworking work culture, look no further than The Address. We will take you to a world where businesses – small and big – thrive with the right workplace vibe and mindset. Chat with us to schedule your visit today.
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